Brand Development
Have you ever considered what your brand is? Do you think of your brand as your business or your product range?
Are you aware that today the value of your brand can be stated in your Balance Sheet as an asset? Research (McKinsey) shows that in 70% of mergers and acquisitions the value of the purchase price comes from the value of the brand.
So whether you want to sell your brand, or develop it so that you can expand your customer base through brand recognition and awareness, Developments For Business will help you to achieve this.
We have hands-on experience in Press and Public Relations management which is just one of the ways of increasing brand awareness.
Case Study
An independently owned, multi-site motor dealership in Central England retained our services to increase brand awareness. They wanted to form partnerships with motor manufacturers in acquiring under-performing businesses and turning them into profitable and successful dealerships.
Through the effective use of Press & PR over a 12-month period, this motor dealership group have been steadily increasing their portfolio of dealerships, thus increasing their turnover, and have been nominated for a business-performance award within their industry.